ClaudiaBefu Thanks for reading my article and I hope to share more with you.
About the webinar, I think her planning method was the key that helped me the most. She shared a sheet that listed all the things you need as a freelancer (website, online network, social network, online profile, recommendations, list of clients to contact, agencies, volunteering). For each item, you need to check if you have established that one or not. If you didn't, then write down the date to do that. Tess puts it like this: (if you do not have a website, then WHEN?) This sheet helped me to:
- know how much work I need to do
- organize the most crucial steps to start with (I was all over the place and I felt I was running here and there without any valuable results)
- realize that I do not have to do it all at once and to write it down is the best way. This helped me to relax and know that each step has its time.
Tess said that if she does not write things down they usually never get done. That applied to me, so I used the checklist and I decided to start with Twitter. So September was for Twitter. October for LinkedIn (the sheet also has a calendar to plan your marketing steps by months). I created an excel sheet with all the clients I will contact or contacted via warm emails. She also said that you need to set a budget for your marketing and I used this for Twitter and LinkedIn and actually that's why I decided to do each one in a different month (i.e., to stick to the budget).
In general, the webinar helped me to draw my basic freelancing steps. I might be taking slow steps but I am learning more about each one and having more time to reflect and notice which marketing tool is bringing more clients.
I hope this answer your question. Thanks