eleonorang Imho a brand name should be:
- unique, i.e. it must distinguish you and people must be able to recognize you by it
- representative, i.e. it must carry along distinctive features of your work or of who you are
- communicative, i.e. it must not appear meaningless or common
- simple and easy to remember
That's all true, @eleonorang! The difficult part, of course, is checking all those boxes, like you've mentioned.
I think the choice of your brand name will largely depend on your industry and the type of client you'r after. If you're in medical or legal field - the name should be serious, authoritative and strong. If you're in marketing or creative field - it can be cheeky, fun and playful.
You can also use yourself as a brand. After all, we're solopreneurs (most of the time) and everything revolves around us. Instead of creating an abstract brand name that has "language solutions" or "language services" in it, you might try putting yourself front and center and focus on a more personal (human) connection with your target audience.
My first language company was called We Love Translating and it wasn't much of a success. It had nothing behind it that could differentiate itself from other companies and essentially it failed because it was boring and unoriginal.
I think before jumping to your brand name brainstorm you should answer these questions first:
- Why are you doing this?
- How are you different?
- What's in it for them?
- What are your values and how do they align with your client's goals?
Once you'll have the answers you'll have a better idea of what kind of business you want to become, which in turn will help you identify your brand identity.
